Tuesday, 07 August, 2001
Dynamic Advertisements Behind The Plate
I was watching a baseball game on TV while eating my dinner this evening when I noticed that the advertising banner behind the batter kept changing. I noticed a Budweiser ad there, but later it changed to something else. And later something else again. I saw at least four different banners in that spot during the time I was eating my dinner. At first I thought it was one of those rotating signs, but it turns out that it's really just a blue screen. People seeing the game live just see a blank blue wall. The network renders an advertisement in that spot in real time so that people watching the game on TV see it. Ain't technology wonderful?